Craftal Gwasanaeth Tanysgrifio Llestri Bwrdd gan Culture Generation Japan

Mae Craftal Gwasanaeth Tanysgrifio Llestri Bwrdd gan Culture Generation Japan yn enillydd uchel ei barch o'r 2022 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Treftadaeth Ddiwylliannol.

EfyddTreftadaeth Ddiwylliannol· 2022

Craftal Gwasanaeth Tanysgrifio Llestri Bwrdd

gan Culture Generation Japan

Cleient: Craftal

Enillydd Gwobr Efydd A' Design Award yn y Categori Treftadaeth Ddiwylliannol

17,491

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #139328

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Craftal Gwasanaeth Tanysgrifio Llestri Bwrdd

Mae Craftal yn wasanaeth tanysgrifio sy'n darparu llestri bwrdd crefft Japaneaidd i fwytai ac aelwydydd. Mae defnyddwyr yn dewis deg darn ar hugain o oriel gorfforol neu gatalog ar-lein, a gall curadur helpu gyda'r dewis. Yna caiff y llestri bwrdd eu danfon am gyfnod treialu o dri mis. Ar ôl tri mis, gellir cyfnewid neu ddychwelyd y darnau. Mae eitemau a ddychwelir yn cael gwaith cynnal a chadw mewn canolfan ddosbarthu cyn cael eu hanfon at ddefnyddiwr arall. Mae'r gwasanaeth yn cysylltu crefftwyr â'r bobl sy'n defnyddio eu gwaith, fel y gall adborth uniongyrchol lywio datblygiad cynnyrch.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Craftal Gwasanaeth Tanysgrifio Llestri Bwrdd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Craftal Gwasanaeth Tanysgrifio Llestri Bwrdd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Craftal Gwasanaeth Tanysgrifio Llestri Bwrdd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Dimensiynau a Phecynnu: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Tagiau: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
Technoleg Cynhyrchu: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Her Dylunio: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Ymchwil: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Ysbrydoliaeth: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Hyd y Prosiect: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Llif Gweithrediad: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Aelodau'r Tîm: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi