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Mid Autumn Festival Gift Tea Pecynnu by Li Jiuzhou

Mid Autumn Festival Gift Tea Pecynnu by Li Jiuzhou is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.


EfyddPecynnu· 2022

Mid Autumn Festival Gift Tea Pecynnu

by Li Jiuzhou

Client: Li jiuzhou Studio

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Mid Autumn Festival Gift Tea Pecynnu

Mae Gŵyl Canol yr Hydref yn ŵyl arbennig iawn yn Tsieina. Ar yr wyl hon, bydd pawb yn rhoi i ffrindiau beth maen nhw'n meddwl sy'n dda. Yn y dyluniad, defnyddir cyfuniad hardd o las ac aur, patrwm lleuad euraidd golau a geiriau bendith hardd i adeiladu ffigwr cyfan, sy'n cynrychioli perffeithrwydd ac aduniad. Agorwch y blwch, mae yna wyth blwch metel gyda the ynddynt. Mae wyth blwch yn cyfateb i wyth siâp lleuad. Mae lleuad llawn yn y canol, sy'n cynrychioli ystyr aduniad gobaith.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Mid Autumn Festival Gift Tea Pecynnu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Mid Autumn Festival Gift Tea Pecynnu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Mid Autumn Festival Gift Tea Pecynnu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
Dimensions & Packaging
Width 300mm x Depth 300mm x Height 50mm
Tags
Tea, Gift, Premium, Blue, Moon
Production Technology
I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Design Challenge
how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements.
Research
Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture.
Inspiration
In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China.
The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Project Duration
The project started in January 2021 in Beijing and finished in August 2021 in Beijing.
Operation Flow
At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea.

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