Buenandanza Swyddogaeth Sylfaenol: Pecynnu Olew Olewydd by Antonio Cuenca

Buenandanza Swyddogaeth Sylfaenol: Pecynnu Olew Olewydd by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.

EfyddPecynnu· 2022

Buenandanza Swyddogaeth Sylfaenol: Pecynnu Olew Olewydd

by Antonio Cuenca

Client: Buenandanza

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Buenandanza Swyddogaeth Sylfaenol: Pecynnu Olew Olewydd

Testun Llyfr: Mae Buenandanza yn ddyluniad pecynnu ar gyfer olew olewydd. Mae'r botel i'w gweld fel petai ganddi ddwy groen: gwydr tywyll glas dwfn a label papur gwyn sy'n lapio o amgylch y botel. Mae'r naws glas tywyll yn gysylltiedig â llonyddwch, tra bod y label gwyn â gwead yn rhoi golwg naturiol. Mae symbolau cylch a thriongl, wedi'u cymhwyso â stampio aur, yn dwyn i gof ddeilen bigfain yr olewydden a siâp hirgrwn yr olewydd ei hun. Mae'r siapiau crwn a'r gwydr trwchus yn cyfleu ansawdd uchel. Mae'r gwydr lliw didraidd yn atal golau ac yn helpu i gadw'r olew yn ffres. Mae caead nad yw'n diferu ac na ellir ei ail-lenwi yn cwblhau'r botel fach, gadarn hon.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Buenandanza Swyddogaeth Sylfaenol: Pecynnu Olew Olewydd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Buenandanza Swyddogaeth Sylfaenol: Pecynnu Olew Olewydd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Buenandanza Swyddogaeth Sylfaenol: Pecynnu Olew Olewydd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimensions & Packaging: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tags: packaging, design, package, branding
Production Technology: Tinted glass, paper label and stamping.
Design Challenge: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Research: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Duration: The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.