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Borjomi Pecynnu Argraffiad Cyfyngedig by Antonia Skaraki

Borjomi Pecynnu Argraffiad Cyfyngedig by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.


EfyddPecynnu· 2023

Borjomi Pecynnu Argraffiad Cyfyngedig

by Antonia Skaraki

Client: Borjomi

Gwobr Efydd A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Borjomi Pecynnu Argraffiad Cyfyngedig

Dirgryniadau dwys, tân gwyllt sy'n addurno awyr Borjomi, a phrif gymeriad â phresenoldeb trawiadol, y carw. Dewin wedi'i drawsnewid yn symbol diwylliant Georgia. Yr argraff weledol o "Y Dadebydd Mawr". Mae Borjomi yn gwisgo disgleirdeb y dathliadau ac mae'r carw yn codi o'r gromen, allan o'r dyfroedd byrlymus. O'i gwmpas, croes Bolnisi yn y dŵr, canolbwynt bywyd. Mae'r llinellau enfys yn cyfuno â llinellau tân gwyllt ffrwydrol, gan bwysleisio symudiad. Mae'r lliw coch yn dwysáu'r dathliad, ac mae'r dŵr yn cael ei aflonyddu gan rhythmau dirgryniadau'r cread.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Borjomi Pecynnu Argraffiad Cyfyngedig yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Borjomi Pecynnu Argraffiad Cyfyngedig fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Borjomi Pecynnu Argraffiad Cyfyngedig yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags
Packaging design, limited edition, can design, sparkling water
Design Challenge
The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration
Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration
The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow
The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members
creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris

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