The 31st Golden Melody Awards Trailer Fideo Hyrwyddo Seremoni by Cheng-Hsuan Lin

The 31st Golden Melody Awards Trailer Fideo Hyrwyddo Seremoni by Cheng-Hsuan Lin is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Ffilm Competition Category.

ArianFfilm· 2023

The 31st Golden Melody Awards Trailer Fideo Hyrwyddo Seremoni

by Cheng-Hsuan Lin

Client: 27 Design Co., Ltd.

Gwobr Arian A' Design Award Winner in Ffilm Category

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Verified Award Winner

Verify Award Status for #142935

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The 31st Golden Melody Awards Trailer Fideo Hyrwyddo Seremoni

Mae rhaghysbyseb y Gwobrau Melody Aur yn dechrau gyda thlws toddi, sy'n symbol o esblygiad cyson a thrawsnewid y digwyddiad cerddoriaeth mawreddog. Gyda phob cenhedlaeth sy'n mynd heibio, mae'r gwobrau'n torri i ffwrdd o draddodiad ac yn ailddyfeisio eu hunain, gan archwilio posibiliadau diddiwedd. Yn debyg iawn i ddŵr, mae'r gwobrau'n llifo i wahanol rannau o'r byd, gan ddod â bywyd ac egni newydd i'r cylch aileni. Mae ei effaith yn anniriaethol ond yn ddwys, gan ymledu fel crychdonni a gadael argraff barhaol ar bawb y mae'n eu cyffwrdd.

The Recognition

About the Gwobr Arian A' Design Award

Mae The 31st Golden Melody Awards Trailer Fideo Hyrwyddo Seremoni yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i The 31st Golden Melody Awards Trailer Fideo Hyrwyddo Seremoni fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae The 31st Golden Melody Awards Trailer Fideo Hyrwyddo Seremoni yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence.
Dimensions & Packaging: The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.
We rethink and define the different possibilities of Golden Melody Awards.
Use many different styles of media creation to interpret the possibility of each kind of music in Golden Melody Awards
Tags: Music Award, Golden Melody Awards, GMA, GMA31, GMA2020, Trailer
Production Technology: The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
A total of 29 awards, divided into 9 categories, we condense them and define the feature of each category in a scene that jumps to one scene.
Design Challenge: The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized.

We rethink and define the different possibilities of Golden Melody Awards.
During the epidemic, many things have changed, and life may no longer be the same as before, but it must be like water to reshape a new look.
Research: The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation.
In 2020, the epidemic has not only impacted the world, but also made us stop and rethink many things, taking the concept of rebirth as the main theme of the video.
Through the melting and final turning of the trophy into diffusion and flow, two different viewing experiences are subtly induced.
Inspiration: At the beginning of the trailer, everything seems to melt down through the inverted lens, scene by scene until the source of the Golden Melody trophy, and when the last moment of the inversion is approaching, start fast-forward playback with the inversion, so that the original dissolution is reversed into diffusion and Flow, ingeniously elicits two different viewing experiences.
Project Duration: started in May 2020 and finished in August 2020 in Taiwan, and was launched in August 2020
Operation Flow: Golden Melody Awards is Taiwan’s annual grand music awards ceremony, and we made a leading video trailer for this 31st session of the ceremony.
With the 31st Golden Melody Awards, which is also a generation from 0 to 1. We have tried different changes from the past.

Scenes that switch scenes symbolize different music styles, and each type of music deserves to be affirmed.
Patents: Client:
Ministry of Culture
Taiwan Television Enterprise, Ltd.
Team Members: Director: Cheng-Hsuan Lin
Art Director: Qian-Han Chen
Producer: Yu-Hsiang Peng, Weiting Zhou
Designer: Qian-Han Chen, Bonnie Lu, Xiao-Man Lin, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao, Yi-Wei Wu, Sopedou Fu, Hsin Lin
Animator: Bonnie Lu, Gene Jiang, Bruce Chen, Benson Chang, Peng-Hau Wang
Colorist: Yihsun Chiang, Cheng-Hsuan Lin
Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio
Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio
Recording: Zen Chien, Chris Chen, Company: 112F Recording Studio
Image Credits: Production & Design: 27 Design Co., Ltd.
Music & Sound Production: WinSound Studio
Strings: Just Busy Music Studio
Recording Engineer: Zen Chien
Recording Assistant: Chris Chen
Recording Studio: 112F Recording Studio