Mae Huanghelou Pecynnu Cwrw gan Jin Zhang yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2023

Huanghelou Pecynnu Cwrw

gan Jin Zhang

Cleient: Huanghelou

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

15,633

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #144959

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Huanghelou Pecynnu Cwrw

Y Tŵr Craen Melyn yw'r adeilad tirnod enwocaf yn Wuhan, Tsieina. Y gyfres hon o gwrw yw caniau delwedd y ddinas a lansiwyd gan y Tŵr Craen Melyn. Maen nhw'n argymell Wuhan i bawb trwy gwrw, cynnyrch defnyddiwr dyddiol. A thrwy ddefnyddio gwyrdd, sy'n cynrychioli bywiogrwydd ac iechyd, a porffor dirgel, i ddangos ffyniant y ddinas o ddydd i nos. O ran dewis elfennau, chwiliodd y dylunydd am yr elfennau mwyaf cynrychioliadol mewn gwahanol ardaloedd o'r ddinas i'w disgrifio, ac ychwanegodd golygfeydd cymeriad i wneud y bywyd cyfan yn fwy byw ac yn agosach at ddefnyddwyr.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Huanghelou Pecynnu Cwrw yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Huanghelou Pecynnu Cwrw fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Huanghelou Pecynnu Cwrw yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimensiynau a Phecynnu: Width 65mm x Depth 65mm x Height 115mm
Tagiau: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Technoleg Cynhyrchu: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Her Dylunio: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Ymchwil: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Ysbrydoliaeth: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Hyd y Prosiect: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Llif Gweithrediad: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patentau: The intellectual property/patents/copyrights belongs to Yellow Crane Tower