Jinlongquan Beer Blwch Rhodd gan Jin Zhang

Mae Jinlongquan Beer Blwch Rhodd gan Jin Zhang yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2023

Jinlongquan Beer Blwch Rhodd

gan Jin Zhang

Cleient: InBev jinlongquan beer (Hubei) Co., Ltd

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

17,363

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #144964

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Jinlongquan Beer Blwch Rhodd

Mae'r blwch rhodd hwn yn defnyddio'r recordydd mwyaf poblogaidd yn yr 1980au fel y prototeip creu, a fydd yn atgoffa llawer o bobl, gan gynnwys pobl ifanc, o'u hatgofion ac yn cyflawni rhyngweithio emosiynol da. Defnyddiodd y dylunydd flwch cardbord rhychiog i ddylunio, sy'n ymarferol, yn gyfeillgar i'r amgylchedd ac yn arbed costau. Ar yr un pryd, agorodd dri thwll crwn yn fedrus ar flaen y blwch rhodd, a all weld gwahanol fathau o gynhyrchion cwrw y tu mewn yn reddfol, gan gyflawni dyluniad tair haen o emosiwn, diogelu'r amgylchedd a swyddogaeth.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Jinlongquan Beer Blwch Rhodd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Jinlongquan Beer Blwch Rhodd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Jinlongquan Beer Blwch Rhodd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Dimensiynau a Phecynnu: Width 370mm x Depth 70mm x Height 310mm
Tagiau: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Technoleg Cynhyrchu: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Her Dylunio: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Ymchwil: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Ysbrydoliaeth: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Hyd y Prosiect: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Llif Gweithrediad: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patentau: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer