Yi Xin Distillation Pecynnu Gwirodydd by Tiger Pan

Yi Xin Distillation Pecynnu Gwirodydd by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Gwobr Aur A' Design Award in Dylunio Pecynnu Competition Category.

AurPecynnu· 2023

Yi Xin Distillation Pecynnu Gwirodydd

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Gwobr Aur A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Yi Xin Distillation Pecynnu Gwirodydd

Dyluniad pecynnu ar gyfer brand gwirodydd Tsieineaidd yw Yi Xin Distillation. Mae'r botel wedi'i gwneud o wydr, sy'n codi sglein a gwead yr arwyneb ac yn gosod y cynnyrch ar wahân i wirodydd tebyg a werthir mewn cynwysyddion cerameg. Mae draig, wedi'i darlunio mewn dull Tsieineaidd hynafol, yn glynu wrth wddf y botel ac yn gweithredu fel y prif ddynodwr, felly nid oes angen label printiedig. Mae'r blwch allanol yn syml ac yn dilyn cymesuredd dyluniad traddodiadol Tsieineaidd. Mae'r botel yn mesur 180 wrth 130 wrth 285 milimetr. Y nod yw cyflwyno treftadaeth hir mewn ffurf gyfoes.

The Recognition

About the Gwobr Aur A' Design Award

Mae Yi Xin Distillation Pecynnu Gwirodydd yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Yi Xin Distillation Pecynnu Gwirodydd fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Yi Xin Distillation Pecynnu Gwirodydd yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan