Chinese Style Coffee Darlun Pecynnu Coffi by Weina Xiao is a highly esteemed winner of the very prestigious 2023 Gwobr Aur A' Design Award in Graffeg Competition Category.
AurGraffeg· 2023
Chinese Style Coffee Darlun Pecynnu Coffi
by Weina Xiao
Client: Manta Ray Coffee Roasters
Gwobr Aur A' Design Award Winner in Graffeg Category
Verified Award Winner
Verify Award Status for #145544The Design
About Chinese Style Coffee Darlun Pecynnu Coffi
Cyfres o ddarluniau yw Coffi Arddull Tsieineaidd a grëwyd ar gyfer brand ffa coffi ac a ddefnyddiwyd ar becynnu a phosteri. Mae'r darluniau'n cyfuno diwylliant coffi â diwylliant traddodiadol Tsieineaidd. Mae cymeriadau o Opera Peking a chleddyfwyr Tsieineaidd yn cymryd lle ffigurau arferol hysbysebu coffi. Daw'r ystumiau o berfformiadau Opera Peking ac maent yn atgoffa rhywun o'r ystum o godi cwpan coffi. Mae pob darlun wedi'i lunio mewn arddull pensil gyda'r rhaglen Procreate, sy'n cadw naws waith llaw a manylder cain. Maint pob darlun yw 21 wrth 29.7 centimetr.
The Recognition
About the Gwobr Aur A' Design Award
Mae Chinese Style Coffee Darlun Pecynnu Coffi yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Chinese Style Coffee Darlun Pecynnu Coffi fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Chinese Style Coffee Darlun Pecynnu Coffi yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
- Dimensions & Packaging
- Illustration size:21cmx29.7cm,300pdi
- Tags
- China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
- Production Technology
- Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
- Design Challenge
- The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
- Research
- In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
- Inspiration
- This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
- Project Duration
- The project started in China in October 2020 and was completed in China in January 2021.
- Operation Flow
- The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
- Team Members
- Weina Xiao
- Image Credits
- Image#1:illustration Weina Xiao,2021
Image#2:illustration Weina Xiao,2021
Image#3:illustration Weina Xiao,2021
Image#4:illustration Weina Xiao,2021
Image#5:illustration Weina Xiao,2021
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