Lay's x Stranger Things Pecynnu Bwyd by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Argraffiad Cyfyngedig Competition Category.
EfyddArgraffiad Cyfyngedig· 2023
Lay's x Stranger Things Pecynnu Bwyd
by PepsiCo Design and Innovation
Gwobr Efydd A' Design Award Winner in Argraffiad Cyfyngedig Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things Pecynnu Bwyd
Mae Lay's x Stranger Things yn ddyluniad pecynnu bwyd rhifyn cyfyngedig a grëwyd ar gyfer cynnyrch creision tatws. Mae'r pecyn yn defnyddio cefndir du gyda chylchoedd cydganol coch yn pelydru o logo Lay's, yn lle'r melyn llachar arferol. Dangosir creadur o'r gyfres gyda genau agored, ac ymddengys bod crafangau'n dal y pecyn. Gosodir logo Stranger Things wyneb i waered ar y gwaelod, yn dilyn thema'r rhaglen. Mae pupryn tsili fflamllyd a chreision yn nodi'r blas Flamin' Hot. Gwerthwyd y pecyn mewn siopau dethol yng Ngwlad Thai.
The Recognition
About the Gwobr Efydd A' Design Award
Mae Lay's x Stranger Things Pecynnu Bwyd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Lay's x Stranger Things Pecynnu Bwyd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Lay's x Stranger Things Pecynnu Bwyd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
