Shede Spirit Oriental Wisdom Pecynnu Gwirodydd gan Songbai Wang, Yao Wu and Xuan’ang Pu

Mae Shede Spirit Oriental Wisdom Pecynnu Gwirodydd gan Songbai Wang, Yao Wu and Xuan’ang Pu yn enillydd uchel ei barch o'r 2024 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

ArianPecynnu· 2024

Shede Spirit Oriental Wisdom Pecynnu Gwirodydd

gan Songbai Wang, Yao Wu and Xuan’ang Pu

Cleient: Shede Spirits Co., Ltd

Enillydd Gwobr Arian A' Design Award yn y Categori Pecynnu

44,351

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #152685

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Shede Spirit Oriental Wisdom Pecynnu Gwirodydd

Mae Shede Spirit Oriental Wisdom yn flwch anrheg a grëwyd ar gyfer cynnyrch gwirodydd Tsieineaidd. Mae'r dyluniad yn cysylltu'r brand â Weiqi, y gêm fwrdd a adwaenir hefyd fel Go. Mae'r poteli gwirodydd wedi'u siapio fel cerrig Weiqi du a gwyn, ac mae'r ffurfiau crwn yn gyfforddus i'w dal. Wrth agor y blwch, datgelir gêm Weiqi glasurol a ddangosir ar ffurf graffig. Mae powlenni cerrig Weiqi a bwrdd Weiqi wedi'u cynnwys, fel y gellir chwarae'r gêm wrth fwynhau'r gwirodydd. Mae'r blwch wedi'i wneud o fwrdd rhychiog papur kraft er mwyn cyfyngu ar wastraff deunydd.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Shede Spirit Oriental Wisdom Pecynnu Gwirodydd yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Shede Spirit Oriental Wisdom Pecynnu Gwirodydd fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Shede Spirit Oriental Wisdom Pecynnu Gwirodydd yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Dimensiynau a Phecynnu: 312mm*312mm*142mm
Tagiau: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Technoleg Cynhyrchu: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Her Dylunio: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Ymchwil: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Ysbrydoliaeth: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Hyd y Prosiect: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Llif Gweithrediad: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Aelodau'r Tîm: Songbai Wang,
Yao Wu,
Xuan’ang Pu