Jiao Yu Gin Pecynnu Potel Jin by Laizhou Distillery

Jiao Yu Gin Pecynnu Potel Jin by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2024

Jiao Yu Gin Pecynnu Potel Jin

by Laizhou Distillery

Client: Laizhou Distillery

Gwobr Arian A' Design Award Winner in Pecynnu Category

37,924
Verified Award Winner
Verify Award Status for #154181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiao Yu Gin Pecynnu Potel Jin

Mae Jiao Yu Gin yn ddyluniad pecynnu a grëwyd ar gyfer jin a wneir yn Sichuan, Tsieina. Mae gan y botel wydr las asur gorff main, crwm gyda cherfweddau gwehyddu bambŵ ar yr wyneb. Mae'r cerfweddau'n cyfeirio at ddiwylliant gwehyddu bambŵ rhanbarthau Sichuan a Chongqing. Mae arwyneb y cerfwedd yn rhoi gafael gyfforddus a synnwyr cyffwrdd haenog. Mae label papur bambŵ bioddiraddadwy yn cyflwyno gwybodaeth am y cynnyrch mewn cynllun clir gyda lliwiau cyferbyniol. Mae corcyn derw yn selio'r botel ac yn caniatáu i'r botel gael ei chau eto ar ôl pob gweini. Gellir ailgylchu'r gwydr, y label a'r corcyn.

The Recognition

About the Gwobr Arian A' Design Award

Mae Jiao Yu Gin Pecynnu Potel Jin yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Jiao Yu Gin Pecynnu Potel Jin fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Jiao Yu Gin Pecynnu Potel Jin yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen