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Ling Lie Vodka Pecynnu Fodca by Laizhou Distillery

Ling Lie Vodka Pecynnu Fodca by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.


ArianPecynnu· 2024

Ling Lie Vodka Pecynnu Fodca

by Laizhou Distillery

Client: Laizhou Distillery

Gwobr Arian A' Design Award Winner in Pecynnu Category

Colors

The Design

About Ling Lie Vodka Pecynnu Fodca

Mae Fodca Ling Lie yn ddyluniad pecynnu potel a grëwyd ar gyfer gwirod gwyn a gynhyrchir yn Qionglai, Sichuan. Ysbrydolwyd y ffurf gan Fynyddoedd Eira Xiling, lle mae'r deunyddiau crai yn tarddu. Mae gwead rhychiog yn dwyn i gof arwynebau creigiau a phaentio inc Tsieineaidd. Gwneir y botel o wydr gwyn grisialaidd tra thryloyw, gyda chaead wedi'i argraffu â sgrin a label wedi'i orffen â stampio aur ac arian ar bapur sy'n gyfeillgar i'r amgylchedd. Mae llinellau crwm main yn gwella'r gafael, ac mae'r gwddf main yn cyfyngu ar yr aer sy'n mynd i mewn i'r botel, fel y gellir storio a gweini'r gwirod sawl gwaith.

The Recognition

About the Gwobr Arian A' Design Award

Mae Ling Lie Vodka Pecynnu Fodca yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Ling Lie Vodka Pecynnu Fodca fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Ling Lie Vodka Pecynnu Fodca yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Dimensions & Packaging
product dimensions, 78 mm x 78 mm x 309 mm
Tags
Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Production Technology
Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Design Challenge
The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Research
In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Inspiration
The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Project Duration
The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow
The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Team Members
Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke

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