Freeway Loud Animeiddiad Cynnyrch 3D by Mateus Morgan

Freeway Loud Animeiddiad Cynnyrch 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Gwobr Arian A' Design Award in Ffilm Competition Category.

ArianFfilm· 2024

Freeway Loud Animeiddiad Cynnyrch 3D

by Mateus Morgan

Client: Morgan Studio

Gwobr Arian A' Design Award Winner in Ffilm Category

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Verified Award Winner
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Colors

The Design

About Freeway Loud Animeiddiad Cynnyrch 3D

Mae Freeway Loud yn animeiddiad cynnyrch tri dimensiwn a grëwyd ar gyfer brand esgidiau. Mae'r animeiddiad yn cyflwyno esgid mewn amgylcheddau diwydiannol, lle mae peiriannau'n ymddangos fel pe baent yn dod â'r cynnyrch yn fyw. Modelwyd yr esgid gan ddefnyddio technegau arwyneb caled yn 3ds Max, gan ddefnyddio ffotograffau fel cyfeirnod. Adeiladwyd y gweadau o ddelweddau lledr a brwshys digidol, a rendrwyd y golygfeydd gyda Vray ar 1920 wrth 1080 picsel. Crëwyd yr animeiddiad at ddefnydd ar-lein, a'r nod yw denu sylw trwy ddelweddau yn unig, heb destun esboniadol.

The Recognition

About the Gwobr Arian A' Design Award

Mae Freeway Loud Animeiddiad Cynnyrch 3D yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Freeway Loud Animeiddiad Cynnyrch 3D fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Freeway Loud Animeiddiad Cynnyrch 3D yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca