Be Genius Swyngyfaredd Addurniadol by Be Genius

Be Genius Swyngyfaredd Addurniadol by Be Genius is a highly esteemed winner of the very prestigious 2024 Gwobr Haearn A' Design Award in Treftadaeth Ddiwylliannol Competition Category.

HaearnTreftadaeth Ddiwylliannol· 2024

Be Genius Swyngyfaredd Addurniadol

by Be Genius

Client: Be Genius Design

Gwobr Haearn A' Design Award Winner in Treftadaeth Ddiwylliannol Category

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Colors

The Design

About Be Genius Swyngyfaredd Addurniadol

Mae Be Genius yn gyfres o fanion addurniadol wedi'u hysbrydoli gan Pixiu, creadur chwedlonol Tsieineaidd sy'n gysylltiedig â chyfoeth a ffyniant. Mae'r gyfres yn cynnwys darnau magnetig y gellir eu gosod ar wynebau oergelloedd yn ogystal â chadwyni allweddi cryno, felly mae pob eitem yn gweithredu fel addurn a chyfelybiaeth ddyddiol fel ei gilydd. Gwneir y darnau drwy dorri siapiau graffigol o gopr ac ychwanegu patrymau lliw wedi'u hargraffu'n ddigidol. Mae'r meintiau'n amrywio o 30 wrth 24 wrth 2 filimetr i 50 wrth 60 wrth 2 filimetr. Mae'r dyluniad yn cyfuno symbol traddodiadol â ffurfiau modern gan ennyn diddordeb yn niwylliant Tsieina.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Be Genius Swyngyfaredd Addurniadol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Be Genius Swyngyfaredd Addurniadol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Be Genius Swyngyfaredd Addurniadol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
Dimensions & Packaging: 45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm.
Tags: Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
Production Technology: Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
Design Challenge: In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
Research: Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
Inspiration: The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
Project Duration: The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
Operation Flow: Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
Patents: 苏作登字-2023-F-00268212
Team Members: Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong.
Image Credits: Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.