Bedtime Story Pecynnu Siocled Butîg by Xi Yang

Bedtime Story Pecynnu Siocled Butîg by Xi Yang is a highly esteemed winner of the very prestigious 2024 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2024

Bedtime Story Pecynnu Siocled Butîg

by Xi Yang

Client: Amovo

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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Colors

The Design

About Bedtime Story Pecynnu Siocled Butîg

Dyma ddyluniad pecynnu ar gyfer cyfres siocled gurmet. Mae'r graffeg ar y blwch allanol yn awgrymu profiad blas unigryw pob blas siocled: boed yn ddisglair, yn fywiog, neu'n ddirgelaidd a rhyfedd. Yn wahanol i'r rhan fwyaf o becynnu siocled, sy'n defnyddio patrymau bwyd greddfol fel elfennau gweledol i gynrychioli blas y cynnyrch, mae'r gyfres hon yn cyfleu'r cysylltiadau cyfoethog a'r newidiadau emosiynol a ddygir gan flas trwy graffeg ryfedd gyda synnwyr o stori.

The Recognition

About the Gwobr Arian A' Design Award

Mae Bedtime Story Pecynnu Siocled Butîg yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Bedtime Story Pecynnu Siocled Butîg fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Bedtime Story Pecynnu Siocled Butîg yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
Dimensions & Packaging: 19X7X4.5CM
Tags: Chocolate, Gourmet Chocolate
Production Technology: The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
Inspiration: Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
Project Duration: The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.

Read the Press Release