Skip to content
Equia Keto Line Hunaniaeth Pecynnu by Joumana Maalouf

Equia Keto Line Hunaniaeth Pecynnu by Joumana Maalouf is a highly esteemed winner of the very prestigious 2024 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.


EfyddPecynnu· 2024

Equia Keto Line Hunaniaeth Pecynnu

by Joumana Maalouf

Client: Colorcode Creative Agency

Gwobr Efydd A' Design Award Winner in Pecynnu Category

Colors

Email this page

The Design

About Equia Keto Line Hunaniaeth Pecynnu

Mae llinell Equia Keto yn cyfuno traddodiad â fflêr fodern mewn pecynnu sofistigedig wedi'i addurno â blodau almon a phatrymau llyfn, yn cynnwys manylion UV spot am gyffyrddiad moethus. Mae brasluniau vintage yn asio â dyluniadau cyfoes, gan gynnig gwyrddion daearol, gleision llonydd, ac aur cyfoethog ar gyfer teimlad ysbrydoledig gan natur. Mae pysiau ail-seladwy gyda rhiciau rhwygo a chefndir mat yn caniatáu ar gyfer effeithiau argraffu arbennig fel UV spot, gan sicrhau cyflwyniad crand. Wedi'u crefftio o ddeunyddiau Tryloyw PET a PE, mae'r bagiau hyn yn cyfuno gorffeniadau mat a gloyw i gadw cynhyrchion mewn cyflwr perffaith.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Equia Keto Line Hunaniaeth Pecynnu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Equia Keto Line Hunaniaeth Pecynnu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Equia Keto Line Hunaniaeth Pecynnu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
Dimensions & Packaging
ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
Tags
brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
Production Technology
The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
Design Challenge
The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
Research
The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
Inspiration
The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
Project Duration
The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
Operation Flow
The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
Patents
Copyrights belong to Colorcode S.A.R.L #1961998, 2024
Team Members
Mrs. Joumana Maalouf: CEO, Brand Consultant & Creative Director
Mr. Balsam Abou Chara: Art director
Mrs. Mariam Tout: Videography and Animation
Image Credits
Image credits for Shutterstock,
But the illustration is transformed by Colorcode team to be more artistic and customized.

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate