Haearn Rhyngwyneb · 2025
Nexus Profiad Brand Gofodol
- Gwobr Haearn A' Design Award 2025 in Rhyngwyneb
- CLIENT: DC Tower
- Estimated Number of Design Views: 14,778
- Verification code 332F0DE279 · Verify this award
Colors
About Nexus Profiad Brand Gofodol
Mewn safle canolog y tu mewn i'r adeilad uchaf yn Awstria, DC Tower Vienna, creodd Responsive Spaces ofod brand i brofi gwerthoedd y tŵr: Mae'r Nexus yn cyflwyno lle i orffwys, cysylltu ac ailgysylltu. Mae'r gosodiad cyfryngau hwn yn defnyddio gwybodaeth ddigidol, sain, a golau i fynd â ymwelwyr ar daith weledol ddwys ac i'w cysylltu'n emosiynol ag enaid yr adeilad. Mae rhyngwyneb cyffwrdd ychwanegol yn caniatáu i westeion archwilio popeth ar eu pen eu hunain. Tra bod y cynnwys digidol yn cael ei ddangos, mae patrymau golau wedi'u codio yn ôl lliw a'u cydamseru'n amserol yn llifo drwy'r ystafell.
About the Gwobr Haearn A' Design Award
Mae Nexus Profiad Brand Gofodol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Nexus Profiad Brand Gofodol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Nexus Profiad Brand Gofodol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.
Press Kit
- Unique Properties
- The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display. - Dimensions & Packaging
- The room as the size of approximately 3 meters in width and 12 meters in length
- Tags
- Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
- Production Technology
- A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors. - Design Challenge
- The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information. - Research
- No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
- Inspiration
- The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values. - Project Duration
- The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
- Operation Flow
- The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
- Patents
- none
- Image Credits
- Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder
Video (Link): Video & Audio: das narrativ
