Avand Prif Swyddogaeth: Pecynnu Toesenni gan Masoud Najafi Amirkiasar

Mae Avand Prif Swyddogaeth: Pecynnu Toesenni gan Masoud Najafi Amirkiasar yn enillydd uchel ei barch o'r 2025 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

HaearnPecynnu· 2025

Avand Prif Swyddogaeth: Pecynnu Toesenni

gan Masoud Najafi Amirkiasar

Cleient: Avand Pastry

Enillydd Gwobr Haearn A' Design Award yn y Categori Pecynnu

10,153

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #162500

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Avand Prif Swyddogaeth: Pecynnu Toesenni

Testun Llyfr: Mae Avand yn gyfres becynnu a grëwyd ar gyfer brand toesenni bwtîc. Mae'r ystod yn cynnwys tri blwch cacen, blwch bisgedi a chwpan papur. Cyfunir peintio brwsh â llaw gyda chelf ddigidol i ffurfio siapiau rhydd sy'n debyg i waith celf. Defnyddir gwyrdd tywyll ac aur fel prif liwiau'r brand. Mae'r arwynebau peintiedig yn adlewyrchu natur cartref y toesenni a'r gofal a gymerwyd yn ystod y broses gynhyrchu. Cymhwysir dull hunaniaeth ddeinamig, fel bod y pecynnau'n cario argraffiadau artistig amrywiol yn hytrach na phatrwm sefydlog unigol.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Avand Prif Swyddogaeth: Pecynnu Toesenni yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Avand Prif Swyddogaeth: Pecynnu Toesenni fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Avand Prif Swyddogaeth: Pecynnu Toesenni am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Dimensiynau a Phecynnu: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Tagiau: Packaging, Design, Pastry, Cake, Cookie,
Technoleg Cynhyrchu: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Her Dylunio: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Ymchwil: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Ysbrydoliaeth: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Hyd y Prosiect: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Llif Gweithrediad: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Cydnabyddiaeth Delweddau: Designer: Masoud Najafi.
Strategist: Nima Saade