Mountain Sea Rare Treasure Blwch Rhodd Cnau by Wu Yao

Mountain Sea Rare Treasure Blwch Rhodd Cnau by Wu Yao is a highly esteemed winner of the very prestigious 2025 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2025

Mountain Sea Rare Treasure Blwch Rhodd Cnau

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Colors

The Design

About Mountain Sea Rare Treasure Blwch Rhodd Cnau

Mae Trysor Prin y Mynydd a'r Môr yn flwch rhodd o safon uchel ar gyfer cnau wedi'u pecynnu. Mae'r blwch yn dal wyth can metel, ac mae pob can yn cynnwys cnau o wlad neu ranbarth gwahanol. Mae darluniau ar bob can yn cyfuno cymeriad y brand â thirluniau brwshwaith traddodiadol Tsieineaidd o fynyddoedd a moroedd. Mae'r blwch allanol wedi'i wneud o gardbord wedi'i lapio mewn lledr synthetig, gyda dolen ledr ar y top a thraed metel wedi'u haraen ag aur ar y corneli. Mae stampio poeth yn rhoi cerfwedd i'r llinellau a'r galigraffeg. Mae clo metel ar yr ochr yn agor y blwch mewn un cam syml.

The Recognition

About the Gwobr Arian A' Design Award

Mae Mountain Sea Rare Treasure Blwch Rhodd Cnau yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Mountain Sea Rare Treasure Blwch Rhodd Cnau fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Mountain Sea Rare Treasure Blwch Rhodd Cnau yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
Dimensions & Packaging: 130 mm x 430 mm x 430 mm
Tags: Nut, Gift Box, Packaging Design, Premium Gift Box
Production Technology: The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
Design Challenge: This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
Research: This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
Inspiration: The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
Project Duration: The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
Operation Flow: To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
Team Members: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin