Mazuque Comfort Animeiddiad 3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 Gwobr Arian A' Design Award in Ffilm Competition Category.
ArianFfilm· 2025
Mazuque Comfort Animeiddiad 3D
Client: Morgan Studio
Gwobr Arian A' Design Award Winner in Ffilm Category
Verified Award Winner
Verify Award Status for #170105The Design
About Mazuque Comfort Animeiddiad 3D
Crëwyd y prosiect i ddangos holl nodweddion y cynnyrch mewn ffordd greadigol. Bod yn addysgiadol ond heb fod yn flinderus. Y nod oedd dangos pa mor gyfforddus yw'r cynnyrch. Mae celf wedi'i hysbrydoli gan baentiadau a gweithiau clasurol yn cario cysylltiad dwfn â'r gynulleidfa darged. Mae cymryd ysbrydoliaeth o waith paentio mawr yn arwydd o barch tuag at draddodiad, tra ar yr un pryd yn ceisio arloesi.
The Recognition
About the Gwobr Arian A' Design Award
Mae Mazuque Comfort Animeiddiad 3D yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Mazuque Comfort Animeiddiad 3D fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Mazuque Comfort Animeiddiad 3D yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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