Guojiao 1573 Pecynnu Baijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2026

Guojiao 1573 Pecynnu Baijiu

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Gwobr Arian A' Design Award Winner in Pecynnu Category

21,869
Verified Award Winner
Verify Award Status for #173415

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Pecynnu Baijiu

Mae Guojiao 1573 yn ddyluniad pecynnu rhifyn cyfyngedig ar gyfer baijiu Tsieineaidd o'r radd flaenaf. Mae'r dyluniad yn tynnu ar y loong, ffigur addawol yn niwylliant Tsieina. Mae cerflunio tri dimensiwn yn cyflwyno'r loong ar draws y botel a'r pecynnu allanol, ac mae rhannau o'r ffigur yn aros yn gudd o fewn y ffurfiau. Gwneir y botel gan ddefnyddio techneg serameg hynafol wedi'i thanio mewn odyn, ac mae'n cael ei siapio â llaw. Mae'r pecyn yn mesur 205 wrth 170 wrth 295 milimetr. Mae'r ffurf dawel a choeth yn gwahodd y defnyddiwr i archwilio ac agor y pecyn.

The Recognition

About the Gwobr Arian A' Design Award

Mae Guojiao 1573 Pecynnu Baijiu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Guojiao 1573 Pecynnu Baijiu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Guojiao 1573 Pecynnu Baijiu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li