Fortune Express Pecynnu Baijiu by Yao Wu is a highly esteemed winner of the very prestigious 2026 Gwobr Efydd A' Design Award in Dylunio Pecynnu Competition Category.
EfyddPecynnu· 2026
Fortune Express Pecynnu Baijiu
by Yao Wu
Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
Gwobr Efydd A' Design Award Winner in Pecynnu Category
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- Verified Award Winner
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The Design
About Fortune Express Pecynnu Baijiu
Mae Fortune Express yn ddyluniad pecynnu ar gyfer baijiu. Mae'r blwch to talcen yn mesur 280 wrth 150 wrth 230 milimetr ac fe'i hagorir o'r gwaelod. Wrth godi pob fflap mewnol, datgelir pum potel, ac mae pob potel yn dangos Duw Cyfoeth gwahanol mewn lliw o'r Pum Elfen. O dan y poteli mae pum blwch dall meddal sy'n cael eu rhwygo ar agor i ddatgelu ffigurau bach wedi'u harddullio. Mae'r blwch allanol wedi'i orffen â stampio ffoil, ac mae'r labeli wedi'u hargraffu'n ddigidol. Mae'r doliau meddal wedi'u gwneud o ffibr polyester meddal gyda manylion wedi'u brodio.
The Recognition
About the Gwobr Efydd A' Design Award
Mae Fortune Express Pecynnu Baijiu yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Fortune Express Pecynnu Baijiu fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Fortune Express Pecynnu Baijiu yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
- Dimensions & Packaging
- Length 280mm x Width 150mm x Height 230mm
- Tags
- Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
- Production Technology
- The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
- Design Challenge
- The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
- Research
- This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
- Inspiration
- Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
- Project Duration
- The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
- Operation Flow
- User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
- Patents
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- Team Members
- Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
- Image Credits
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