Macau Light Festival 2018 TVC Hysbyseb Deledu by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Ffilm Competition Category.
ArianFfilm· 2020
Macau Light Festival 2018 TVC Hysbyseb Deledu
Client: Mirage Visuals
Gwobr Arian A' Design Award Winner in Ffilm Category
Verified Award Winner
Verify Award Status for #89403The Design
About Macau Light Festival 2018 TVC Hysbyseb Deledu
Mae TVC Gŵyl Golau Macau 2018 yn hysbyseb deledu a grëwyd i hyrwyddo gŵyl golau ddinesig. Mae'r hysbyseb yn cyflwyno'r ŵyl fel twnnel amser. Mae golygfa persbectif person cyntaf yn tywys y gwyliwr trwy osodiadau goleuo, mapio tafluniad tri-dimensiwn a gemau rhyngweithiol. Dangosir elfennau lleol o goginiaeth, pensaernïaeth, diwylliant a chreadigrwydd fel celf osod o fewn yr animeiddiad. Cynlluniwyd pob ergyd mewn stori-fwrdd a'u profi fel symudiad arddangos mewn meddalwedd tri-dimensiwn cyn ffilmio. Cyfunir ffilm byw, effeithiau gweledol a graffeg symud.
The Recognition
About the Gwobr Arian A' Design Award
Mae Macau Light Festival 2018 TVC Hysbyseb Deledu yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Macau Light Festival 2018 TVC Hysbyseb Deledu fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Macau Light Festival 2018 TVC Hysbyseb Deledu yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Project Duration
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019
- Team Members
- Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang - Image Credits
- MIRAGE VISUALS All right reserved.
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