Wiseman Beer Prif Swyddogaeth: Pecynnu Cwrw by Wen Liu and Henghong Yang

Wiseman Beer Prif Swyddogaeth: Pecynnu Cwrw by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.

ArianPecynnu· 2020

Wiseman Beer Prif Swyddogaeth: Pecynnu Cwrw

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

Gwobr Arian A' Design Award Winner in Pecynnu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wiseman Beer Prif Swyddogaeth: Pecynnu Cwrw

Mae Wiseman Beer yn ddyluniad pecynnu ar gyfer cwrw potel wedi'i anelu at ddefnyddwyr ifanc yn Tsieina. Mae'r botel wedi'i gwneud o wydr a phlastig, y caead wedi'i wneud o fetel, a'r label wedi'i wneud o bapur. Caiff eicon coch a gwyn beiddgar ei osod yn uniongyrchol ar y botel, ac mae ardal fawr goch yn mynegi egni ac angerdd. Mae'r pecynnu yn mesur 230 milimetr o led, 60 milimetr o ddyfnder a 60 milimetr o uchder. Y bwriad yw rhoi golwg fodern i becynnu cwrw sy'n cyd-fynd â chymeriad rhydd a chwareus pobl ifanc.

The Recognition

About the Gwobr Arian A' Design Award

Mae Wiseman Beer Prif Swyddogaeth: Pecynnu Cwrw yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Wiseman Beer Prif Swyddogaeth: Pecynnu Cwrw fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Wiseman Beer Prif Swyddogaeth: Pecynnu Cwrw yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019