Borboleta Prif Swyddogaeth: System Brand by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2020

Borboleta Prif Swyddogaeth: System Brand

by Juan Eugenio Mallo Camera

Client: Balko Argentina S.a

Gwobr Arian A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Colors

The Design

About Borboleta Prif Swyddogaeth: System Brand

Mae Borboleta yn system brand a grëwyd ar gyfer dau rwydwaith gorsafoedd petrol sy'n perthyn i'r un grŵp perchnogion ym Mrasil. Mae Dislub yn gweithredu yn y gogledd-ddwyrain ac mae Equador yn gweithredu yn y gogledd, ac mae'r ddau rwydwaith yn cadw eu henwau eu hunain. Mae symbol a rennir ar ffurf glöyn byw yn cysylltu'r ddau frand. Mae'r glöyn byw yn cyfeirio at drawsnewid ac adnewyddu, ac mae ei amlinelliad hefyd yn dwyn i gof silwét tiriogaeth Brasil. Defnyddir tri lliw, un ar gyfer pob cwmni a thrydydd lliw ar gyfer eu huniad. Adeiladwyd y logo ar grid sy'n seiliedig ar fodiwlau.

The Recognition

About the Gwobr Arian A' Design Award

Mae Borboleta Prif Swyddogaeth: System Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Borboleta Prif Swyddogaeth: System Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Borboleta Prif Swyddogaeth: System Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Dimensions & Packaging: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tags: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Production Technology: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Design Challenge: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Research: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspiration: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Project Duration: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Operation Flow: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Team Members: Juan Eugenio Mallo Camera
Diego Adrián Beas