Tea and Pastry Primary Function: Pecynnu Anrheg by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Dylunio Pecynnu Competition Category.
ArianPecynnu· 2020
Tea and Pastry Primary Function: Pecynnu Anrheg
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
Gwobr Arian A' Design Award Winner in Pecynnu Category
Verified Award Winner
Verify Award Status for #93966The Design
About Tea and Pastry Primary Function: Pecynnu Anrheg
Mae Te a Theisen yn set pecynnu anrheg a grëwyd ar gyfer Gŵyl Canol yr Hydref. Mae'r set yn dal dau focs mewn un pecyn, yn cynnwys te du a theisen frau steil Su. Mae gosodiad yr wyneb yn syml ac yn blaen. Mae paentiad inc yn dangos mynydd te, ac mae llinellau mân yn amlinellu'r deisen. Mae'r effeithiau rhwbio ac inc yn ychwanegu cymeriad cain. Mae'r pecynnu wedi'i wneud o bapur craff. Mae'r dyluniad yn cyfeirio at y traddodiad o storio te mewn pot clai, sy'n adlewyrchu hoffter parhaol rhwng pobl. Y bwriad yw cyfleu cyfeillgarwch trwy anrheg gymedrol.
The Recognition
About the Gwobr Arian A' Design Award
Mae Tea and Pastry Primary Function: Pecynnu Anrheg yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Tea and Pastry Primary Function: Pecynnu Anrheg fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Tea and Pastry Primary Function: Pecynnu Anrheg yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
- Dimensions & Packaging
- The bag：282mmX110mmX300mm
The box：270mmX268mmX102 - Tags
- Mid-Autumn festival, tea, cake，friendship
- Production Technology
- Kraft paper,
- Design Challenge
- In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
- Research
- The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
- Inspiration
- Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers. - Project Duration
- Guangzhou, China, 2017
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