Macy’s App Redesign Primary Function: Rhaglen Siopa Symudol by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Symudol Competition Category.
ArianSymudol· 2020
Macy’s App Redesign Primary Function: Rhaglen Siopa Symudol
Client: Macy's
Gwobr Arian A' Design Award Winner in Symudol Category
Verified Award Winner
Verify Award Status for #94021The Design
About Macy’s App Redesign Primary Function: Rhaglen Siopa Symudol
Book Text: Mae Ap Macy's yn rhaglen siopa symudol a gafodd ei hailgynllunio yn 2019 ar gyfer dyfeisiau Android ac iOS. Mae'r rhaglen yn caniatáu i gwsmeriaid bori a phrynu cynnyrch ffasiwn, harddwch a chartref o ffôn clyfar neu dabled. Mae'r cynllun yn lân ac yn syml, ac mae'n cymryd awgrymiadau gweledol o gyfryngau ffasiwn a chynhyrchion technoleg defnyddwyr. Mae offer sy'n seiliedig ar gamera yn cefnogi sganio a thalu, ac mae nodweddion realiti estynedig yn caniatáu i gwsmeriaid ragolygu cynnyrch cyn prynu. Roedd yr ailgynllun wedi'i seilio ar ymchwil defnyddwyr helaeth ac ar adborth cwsmeriaid, a chynyddodd ymgysylltiad defnyddwyr ar ôl y lansiad.
The Recognition
About the Gwobr Arian A' Design Award
Mae Macy’s App Redesign Primary Function: Rhaglen Siopa Symudol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Macy’s App Redesign Primary Function: Rhaglen Siopa Symudol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Macy’s App Redesign Primary Function: Rhaglen Siopa Symudol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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