Macy’s Website Rhyngwyneb Gwefan by Willy Lai and Dave Torres

Macy’s Website Rhyngwyneb Gwefan by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Gwobr Arian A' Design Award in Rhyngwyneb Competition Category.

ArianRhyngwyneb· 2020

Macy’s Website Rhyngwyneb Gwefan

by Willy Lai and Dave Torres

Client: Macy's

Gwobr Arian A' Design Award Winner in Rhyngwyneb Category

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Verified Award Winner

Verify Award Status for #94023

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s Website Rhyngwyneb Gwefan

Mae Gwefan Macy's yn rhyngwyneb manwerthu ar-lein sy'n galluogi cwsmeriaid i bori a phrynu'r cynhyrchion a gynigir gan Macy's. Cafodd y wefan ei hailgynllunio mewn ymateb i adborth cwsmeriaid, gan arwain at gynllun glân a syml a ysbrydolwyd gan gyfryngau ffasiwn a chynhyrchion technoleg defnyddwyr. Mae technolegau gwe ymatebol yn caniatáu mynediad drwy gyfrifiaduron gliniadur, llechi a ffonau clyfar. Arweiniodd ymchwil helaeth y gwaith, gan gynnwys arolygon defnyddwyr, cyfweliadau, profion A/B a phrofion defnyddioldeb. Mae'r strwythur symlach yn symleiddio'r broses brynu ac yn gwella ymgysylltiad defnyddwyr.

The Recognition

About the Gwobr Arian A' Design Award

Mae Macy’s Website Rhyngwyneb Gwefan yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Macy’s Website Rhyngwyneb Gwefan fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Macy’s Website Rhyngwyneb Gwefan yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.