Mtn Dew AMP Game Fuel Launch Primær funktion: Drikkevareemballage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2020
Mtn Dew AMP Game Fuel Launch Primær funktion: Drikkevareemballage
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #100575The Design
About Mtn Dew AMP Game Fuel Launch Primær funktion: Drikkevareemballage
Mtn Dew AMP Game Fuel Launch er et emballage- og brandidentitetsdesign til en drikkeklar performancedrik skabt til gamere. Den visuelle identitet er bygget til at passe til gaming- og e-sportsmiljøet, samtidig med at almindelige klichéer undgås. Et stærkt grafisk fundament understøtter fremtidige produkter, partnerskaber og forbrugeroplevelser. Der blev udviklet et komplet sæt lanceringsmaterialer, der dækker brandet, produktet og forbrugeroplevelsen. Designet sigter mod at præsentere drikken på en autentisk måde over for e-sportsatleter og gamere.
The Recognition
About the A' Design Award i Sølv
Mtn Dew AMP Game Fuel Launch Primær funktion: Drikkevareemballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Mtn Dew AMP Game Fuel Launch Primær funktion: Drikkevareemballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Mtn Dew AMP Game Fuel Launch Primær funktion: Drikkevareemballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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