Game Fuel Team Optic Champions Can Drikkedåse by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Drikkedåse by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2020

Game Fuel Team Optic Champions Can Drikkedåse

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award i Jern Winner in Emballage Category

19,247

Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can Drikkedåse

Game Fuel Team Optic Champions Can er en limited edition-drikkedåse skabt til gamingfællesskabet. Det ikoniske emballagedesign blev tilpasset til at afspejle Optic Gaming-holdet, hvis medlemmer bærer hvidt under turneringsspil. Hvid udgør baggrunden på dåsen, med accenter i grønt. En specialdesignet illustration af hvert holdmedlem er præsenteret som et fotorealistisk portræt. Direkte print, taktil lak og en hævet tredimensionel finish præger hele dåsens overflade. En mat blækfinish i udvalgte områder fremhæver de metalliske nuancer.

The Recognition

About the A' Design Award i Jern

Game Fuel Team Optic Champions Can Drikkedåse er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Game Fuel Team Optic Champions Can Drikkedåse forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Game Fuel Team Optic Champions Can Drikkedåse respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release