Off the Eaten Path Snackemballage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award i Guld in Emballagedesign Competition Category.
GuldEmballage· 2020
Off the Eaten Path Snackemballage
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award i Guld Winner in Emballage Category
- 45,439
- Verified Award Winner
- Verify Award Status for #100582
The Design
About Off the Eaten Path Snackemballage
Off the Eaten Path er et emballagedesign til en serie af premium plantebaserede snacks. Snacksene kombinerer rigtige grøntsager som kikærter, sorte bønner og ærter i uventede blandinger. Emballagen giver brandet en samlet visuel identitet på tværs af alle anvendelser. Designet har til formål at hjælpe brandet med at skille sig ud i den overfyldte kategori af sundere snacks. En lille gruppe forbrugere deltog i udviklingsprocessen og gav feedback på hvert trin. Forbrugernes input styrede designbeslutningerne og understøttede en ensartet brandoplevelse.
The Recognition
About the A' Design Award i Guld
Off the Eaten Path Snackemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Off the Eaten Path Snackemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Off the Eaten Path Snackemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
