Chu Cellar Spiritusemballage by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Emballagedesign Competition Category.

BronzeEmballage· 2020

Chu Cellar Spiritusemballage

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award i Bronze Winner in Emballage Category

14,128

Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Spiritusemballage

Chu Cellar er en emballagedesign til en spiritus produceret i Hubei, Kina. Flasken er lavet af keramik, og dens form efterligner et sæt klokkespil, en kulturel relikvie fra det gamle Chu-rige. Mønsteret på flaskens overflade er støbt i en åben form, og æsken er lavet af træ. Ophøjede og fordybede linjer på overfladen reducerer risikoen for at glide under håndtering. Æskens bund fungerer som en udstillingsstand, så den tomme flaske kan opbevares som en prydgenstand. Hensigten er at afspejle historien og kulturen i oprindelsesregionen.

The Recognition

About the A' Design Award i Bronze

Chu Cellar Spiritusemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Chu Cellar Spiritusemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Chu Cellar Spiritusemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu