Luhua Xiaomo Sesamolieemballage by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2020
Luhua Xiaomo Sesamolieemballage
by Tiger Pan
Client: Shandong Luhua Group
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #100810The Design
About Luhua Xiaomo Sesamolieemballage
Luhua Xiaomo er emballage designet til malet sesamolie, en håndlavet olie produceret i små mængder. Beholderen er en lige cylindrisk glasflaske, 50 mm i diameter og 210 mm høj. Klæbeetiketten omslutter flasken i 350 grader og er udformet som en gammel avis, hvilket minder om en tid, hvor mad blev pakket ind i avispapir. Tegnene er sat lodret, på samme måde som på gamle kinesiske butiksskilte. Det smalle udækkede mellemrum bliver til en præget bismærkering, der viser mængden indeni.
The Recognition
About the A' Design Award i Bronze
Luhua Xiaomo Sesamolieemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Luhua Xiaomo Sesamolieemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Luhua Xiaomo Sesamolieemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
- Dimensions & Packaging
- Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
- Tags
- Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
- Production Technology
- We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
- Design Challenge
- When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
- Research
- All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
- Inspiration
- The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
- Project Duration
- The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
- Operation Flow
- By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
- Team Members
- Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
