Co Ba Coffee Kaffeemballage by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2020
Co Ba Coffee Kaffeemballage
by My Linh Mac
Client: Mmac
A' Design Award i Bronze Winner in Emballage Category
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- Verified Award Winner
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The Design
About Co Ba Coffee Kaffeemballage
Co Ba Coffee er et emballagedesign skabt til et vietnamesisk kaffemærke. Emballagen præsenterer æggekaffe, en traditionel drik fra Vietnam, som stadig er relativt ukendt i andre lande. Logoet er baseret på et minimalistisk portræt af grundlæggeren. Mærkenavnet stammer fra et vietnamesisk udtryk for en tante og henviser til familiebånd og fællesskabsliv. Farverne er hentet fra det landbrugslandskab, hvor kaffebønnerne dyrkes. Der anvendes genanvendeligt papir og polyester til poserne og papirvarerne. Det moderne design henvender sig til kaffedrikkere på farten.
The Recognition
About the A' Design Award i Bronze
Co Ba Coffee Kaffeemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Co Ba Coffee Kaffeemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Co Ba Coffee Kaffeemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
- Dimensions & Packaging
- Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
- Tags
- graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
- Production Technology
- Stationaries and product packaging with recyclable paper and polyester.
- Design Challenge
- As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
- Research
- Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages. - Inspiration
- The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
- Project Duration
- October 2019- Jan 2020, Chicago, IL, USA
- Operation Flow
- The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
- Patents
- copyrights belong to My Linh Mac, 2020
- Team Members
- Graphic Design & Illustration by My Linh Mac
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