Wen Niang Flaske til gul risvin by Tiger Pan

Wen Niang Flaske til gul risvin by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award i Guld in Emballagedesign Competition Category.

GuldEmballage· 2020

Wen Niang Flaske til gul risvin

by Tiger Pan

Client: Shenzhen Wanshengtang Industry Co., Ltd

A' Design Award i Guld Winner in Emballage Category

39,847

Verified Award Winner

Verify Award Status for #101157

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wen Niang Flaske til gul risvin

Wen Niang er emballage designet til kinesisk gul risvin. Flasken er fremstillet af glas, mens de fleste gule risvine emballeres i keramik. Glasoverfladen tilfører glans og tekstur. En trane med udbredte vinger er præget på flaskens skulder og dækker mere end 320 grader af overfladen. Tranen har en høj status i den orientalske kultur, hvor den står for integritet, elegance, sundhed og et langt liv. Flasken måler 90 millimeter i diameter og 260 millimeter i højden. Den moderne form har til formål at vække interesse hos yngre forbrugere.

The Recognition

About the A' Design Award i Guld

Wen Niang Flaske til gul risvin er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Wen Niang Flaske til gul risvin forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Wen Niang Flaske til gul risvin skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Dimensions & Packaging: Diameter: 90mm
Height:260mm
Tags: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Design Challenge: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Research: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspiration: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Operation Flow: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Team Members: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Image Credits: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You