Yuyuan Road Baijiu Spiritusemballage by Wen Liu and Xuedan Diao

Yuyuan Road Baijiu Spiritusemballage by Wen Liu and Xuedan Diao is a highly esteemed winner of the very prestigious 2020 A' Design Award i Bronze in Emballagedesign Competition Category.

BronzeEmballage· 2020

Yuyuan Road Baijiu Spiritusemballage

by Wen Liu and Xuedan Diao

Client: Zhiyu Department (Shanghai) co. Ltd

A' Design Award i Bronze Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #102183

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuyuan Road Baijiu Spiritusemballage

Yuyuan Road Baijiu er et emballagedesign til en kinesisk spiritus produceret i byen Maotai, Guizhou-provinsen. Designet er inspireret af Yuyuan Road, en historisk gade i Shanghai, og af hovedbygningen på denne gade. Logoet viser et element fra Paramount, en vartegnsbygning og kulturelt symbol i Shanghai. Den ydre æske er lavet af genbrugsplastik, flasken er af keramik med guldsprøjtemaling, og låget er af plastik. Æsken måler 100 gange 100 gange 290 millimeter. Emballagen har til formål at formidle Shanghais kultur til forbrugerne.

The Recognition

About the A' Design Award i Bronze

Yuyuan Road Baijiu Spiritusemballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Yuyuan Road Baijiu Spiritusemballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Yuyuan Road Baijiu Spiritusemballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimensions & Packaging: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Tags: Shanghai, Yuyuan Road, History, Street, Building
Production Technology: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Design Challenge: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Research: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiration: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Project Duration: The project started in November 2018 and finished in September 2019 in Shenzhen.
Operation Flow: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Team Members: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Image Credits: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019