Paranormal Vinemballage by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award i Guld in Emballagedesign Competition Category.

GuldEmballage· 2020

Paranormal Vinemballage

by Estudio Maba

Client: Bodegas Baron

A' Design Award i Guld Winner in Emballage Category

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Verified Award Winner

Verify Award Status for #102634

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Colors

The Design

About Paranormal Vinemballage

Paranormal er et emballagedesign til en familie af vine, der præsenteres i Bordeaux- og Bourgogne-flasker. Det grafiske tema er baseret på mærkelige og uforklarlige fænomener, behandlet med mystik og ironi. Detaljerede digitale gravurer minder om gamle alkymibøger og antikke kodekser. Skrifttyperne er tegnet med et ældet og upræcist udtryk, der ligner manuelt tryk. Hver etiket er fremstillet af bomuldspapir med højt relief, prægning og laktræk. Designet er skabt til at holde og til at give plads til nye historier for hver årgang eller druesort.

The Recognition

About the A' Design Award i Guld

Paranormal Vinemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Paranormal Vinemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Paranormal Vinemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: wine, bottle, design,
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
Research: From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
Inspiration: From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
Project Duration: Murcia, Spain, January to September 2019
Operation Flow: The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
Patents: Bodegas Baron
Team Members: Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Image Credits: Estudio Maba