Oulevi Packaging Design Ølemballage by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2021
Oulevi Packaging Design Ølemballage
Client: Oulevi
A' Design Award i Jern Winner in Emballage Category
Verified Award Winner
Verify Award Status for #106057The Design
About Oulevi Packaging Design Ølemballage
Oulevi er et emballagedesign til fadøl. Beholderen er en dåse i rustfrit stål med et nettoindhold på en liter og en flad udfoldet størrelse på 274 mm i længden og 193 mm i højden. Den trykte grafik danner konturen af et ølglas. Illustrationerne viser råvarernes oprindelse, som er byg fra Australien, gær fra Nordeuropa og humle fra Nordamerika. Glassymbolet hjælper forbrugerne med at genkende mærket på afstand. Designets formål er at præsentere produktets historie tydeligt på hylden.
The Recognition
About the A' Design Award i Jern
Oulevi Packaging Design Ølemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Oulevi Packaging Design Ølemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Oulevi Packaging Design Ølemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
- Dimensions & Packaging
- Net content：1 liter ，
Development dimension: 274mm long, 193mm high - Tags
- Beer packaging, illustration, beer logo design
- Production Technology
- Stainless steel can
- Design Challenge
- As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
- Research
- Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
- Inspiration
- Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
- Project Duration
- It took a month,
Location: Dalian, China - Team Members
- Zhangyong Hou
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