Birds and Coffee Emballage by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2021
Birds and Coffee Emballage
Client: Kavos gurmanai
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #106477The Design
About Birds and Coffee Emballage
Hvert produkt fortjener en rigtig emballage. Ved at udvikle denne emballage hjalp designer en succesrig kafferisterivirksomhed med at nå ud til nye mennesker, der værdsætter kaffe af høj kvalitet og bekymrer sig om dens oprindelse. Ved at give emballagens nye udseende forsøgte designeren at øge værdien af den håndlavede kaffe, der kommer fra næsten alle kontinenter. Beslutningen om at bruge fugleillustrationer af hvert land var baseret på deres elegante natur og også en håndlavet følelse, de giver til det endelige produkt. Kraftpapir og dyb mørkebrun farve på illustrationerne tjener også samme formål.
The Recognition
About the A' Design Award i Sølv
Birds and Coffee Emballage er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Birds and Coffee Emballage forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Birds and Coffee Emballage er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
- Dimensions & Packaging
- Kraft doypack 160X230X40mm
Kraft bag 145X340mm - Tags
- packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
- Production Technology
- Digital printing on kraft paper
- Design Challenge
- It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
- Research
- The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable. - Inspiration
- I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
- Project Duration
- The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
- Operation Flow
- The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
- Team Members
- Kristina Pacesaite
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