The Mask That Ate The Virus Virusdræbende Maske by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2021
The Mask That Ate The Virus Virusdræbende Maske
by Birger Linke
Client: Birger Linke Design
A' Design Award i Sølv Winner in Emballage Category
Verified Award Winner
Verify Award Status for #107497The Design
About The Mask That Ate The Virus Virusdræbende Maske
Det schweiziske bioteknologiske selskab Livinguard udviklede et tekstil til genanvendelige masker, der inaktiverer og eliminerer bakterier, svampe og vira (inkl. Covid-19) ved kontakt. Denne idé bliver levendegjort i emballagen: Masken leveres i en steril pakke. En påsat plaststrimmel animerer – når den skubbes op og ned – en grafisk fremstilling af en virus, der bliver spist i processen, hvilket tilføjer noget hårdt tiltrængt humor i fortvivlede dage. For at undgå sammenblanding af masker blandt familiemedlemmer og dermed krydskontaminering leveres justeringsclips i forskellige farver i et separat hylster, så hver maske kan tilpasses individuelt.
The Recognition
About the A' Design Award i Sølv
The Mask That Ate The Virus Virusdræbende Maske er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. The Mask That Ate The Virus Virusdræbende Maske forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. The Mask That Ate The Virus Virusdræbende Maske er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Patents
- Livinguard patented, treated textile
- Team Members
- Birger Linke
- Image Credits
- Photography: Chiara Ye Photography
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