Town Longquan Tower Liquor Emballage by Jin Tao He is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Begrænset Oplag og Specialdesign Competition Category.
BronzeBegrænset Oplag· 2021
Town Longquan Tower Liquor Emballage
by Jin Tao He
Client: Shantou Datianchao Brand Planning Co., Ltd.
A' Design Award i Bronze Winner in Begrænset Oplag Category
Verified Award Winner
Verify Award Status for #107515The Design
About Town Longquan Tower Liquor Emballage
Designet bruger konceptet af tårnet til at udføre den kreative, der unikke flaske-formet vin overlejret i et tårn, i Kina er der "ingen tre uden en fest", hvor betydningen af mere end tre, to venner, drikke vin er ikke smuk. En person, der sidder i meditation oven på et flaskelåg, betyder, at vin ikke kun er til lindring af sorg, men også til introspektion gennem vinsmagning.
The Recognition
About the A' Design Award i Bronze
Town Longquan Tower Liquor Emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Town Longquan Tower Liquor Emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Town Longquan Tower Liquor Emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Dimensions & Packaging
- no
- Tags
- Liquor and Spirits；Small bottle of wine
- Production Technology
- NO
- Design Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Project Duration
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Operation Flow
- no
- Patents
- NO
- Team Members
- Designer:Fanggui Chen
- Image Credits
- NO
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