Super Leg Snack-emballage by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Emballagedesign Competition Category.

JernEmballage· 2021

Super Leg Snack-emballage

by Chen Wang

Client: Three Squirrels

A' Design Award i Jern Winner in Emballage Category

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Verified Award Winner
Verify Award Status for #111442

View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Leg Snack-emballage

Super Leg er en snackemballage designet til et kinesisk fødevarebrand. Emballagen viser brandets maskot, et egern kaldet Xiaojian, liggende på en stor kyllingelår og nydende maden, mens hans tøj er fanget af en hylde. Illustrationen er inspireret af en tegnefilmscene, hvor en mus stjæler ost og bliver fanget af en kat. Den del af kyllingelåret, der ser ud til at være revet af tænder, danner et vindue, så kødet indeni kan ses. Designet forbinder maskotten med produktet og hjælper emballagen med at skille sig ud blandt lignende varer på hylden.

The Recognition

About the A' Design Award i Jern

Super Leg Snack-emballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Super Leg Snack-emballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Super Leg Snack-emballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release