Germain Robin California Brandy Flaskeetiket, Brandidentitet by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2021
Germain Robin California Brandy Flaskeetiket, Brandidentitet
Client: E&J Gallo
A' Design Award i Bronze Winner in Emballage Category
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- Verified Award Winner
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The Design
About Germain Robin California Brandy Flaskeetiket, Brandidentitet
Germain-Robin California Brandy er en brandidentitet og flaskeetikette designet til en brandy fremstillet i Californien. Den visuelle identitet er ren og enkel og afspejler brandets ubesmykkede, men kompromisløse karakter. Logotypen stabler de to grundlæggeres navne, adskilt af en tynd linje, for at udtrykke en balance mellem fantasi og stringens i udførelsen. California Alembic-brandyen bærer en hvid, håndlavet papiretiket, der angiver varianten i rødt, med en præcis beskrivelse af destillations- og lagringsmetoderne.
The Recognition
About the A' Design Award i Bronze
Germain Robin California Brandy Flaskeetiket, Brandidentitet er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Germain Robin California Brandy Flaskeetiket, Brandidentitet forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Germain Robin California Brandy Flaskeetiket, Brandidentitet tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Team Members
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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