Pure Primær Funktion: Produktemballage by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Emballagedesign Competition Category.
JernEmballage· 2021
Pure Primær Funktion: Produktemballage
Client: Shenzhen Laika Technology Co., Ltd.
A' Design Award i Jern Winner in Emballage Category
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- Verified Award Winner
- Verify Award Status for #115549
The Design
About Pure Primær Funktion: Produktemballage
Bog Tekst: Pure er et emballagedesign til en drikkefontæne til kæledyr. Blå og hvid er hovedfarverne, hvor blå repræsenterer vand og hvid repræsenterer renhed. De todimensionelle silhuetter af produktets fem sider er printet på boksen, så køberne kan se den nøjagtige form af varen indeni, mens de samme mønstre også fungerer som dekoration. En gradvis blå tone antyder rent, flydende vand. Boksen måler 300 x 210 x 220 millimeter og er fremstillet af lercoated newsback-pap med ivoryboard, mat film, perlebomuld og kunstpapir.
The Recognition
About the A' Design Award i Jern
Pure Primær Funktion: Produktemballage er vinder af A' Design Award i Jern, en prestigefyldt anerkendelse, der tildeles gode designs, som opfylder de professionelle og industrielle krav, man forventer af veldesignede skabelser. Jernvinderne viser stor dygtighed, høj specialisering, ekspertforståelse og kreativ kapacitet hos deres skabere. Pure Primær Funktion: Produktemballage forventes at være en højt estimeret, beundret og kær skabelse, der er praktisk og innovativ. Dette design, der har vundet A' Design Award i Jern, integrerer branchens bedste praksis og har kompetente tekniske egenskaber knyttet til knowhow og talent. Pure Primær Funktion: Produktemballage respekteres for sin grundighed og er designet til at levere forbedringer af livskvaliteten, der er med til at gøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Dimensions & Packaging
- 300 mm x 210 mm x 220 mm
- Tags
- Pet Product, Water, Pure, Packaging, Blue, White
- Production Technology
- Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
- Design Challenge
- The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
- Research
- LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Inspiration
- The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
- Project Duration
- In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
- Operation Flow
- Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
- Team Members
- Ouzhu Huang
Qinjie Lu
Yonjie Fang - Image Credits
- Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020
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