Guld Web · 2021
Inspiration Website
- A' Design Award i Guld 2021 in Web
- CLIENT: Zippo
- Estimated Number of Design Views: 91,346
- Verification code 5CD195687D · Verify this award
Colors
About Inspiration Website
Inspiration er en hjemmeside skabt for brandet Zippo. Hjemmesiden præsenterer brandet gennem en ny visuel identitet og en interaktiv brugergrænseflade. Dynamiske billeder giver siderne en eksperimenterende visuel karakter. Et sort tema er anvendt på tværs af layoutet for at understøtte en ensartet visningsoplevelse. Interaktionsdesignet er bygget med progressiv brugergrænsefladeteknologi for at fastholde de besøgendes engagement. Målet er at åbne en dialog med forbrugerne og at udtrykke brandets kultur i en tidssvarende form.
About the A' Design Award i Guld
Inspiration Website er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Inspiration Website forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Inspiration Website skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Press Kit
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Image Credits
- ZIPPO NO.347274
