Macy’s Website E-handelswebsted af Willy Lai and Dave Torres

Macy’s Website E-handelswebsted af Willy Lai and Dave Torres er en højt anset vinder af den meget prestigefyldte 2020 A' Design Award i Guld i konkurrencekategorien Websted og Webdesign.

GuldWeb· 2020

Macy’s Website E-handelswebsted

af Willy Lai and Dave Torres

Klient: Macy's

Vinder af A' Design Award i Guld i kategorien Web

88,001

Verificeret Prisvinder

Verificer Prisstatus for #93996

Besøg Websted Se på A' Design Award Pressemeddelelse Prisemblem

Farver

Designet

Om Macy’s Website E-handelswebsted

Macy's websted er en e-handelsplatform, der giver kunderne mulighed for at shoppe Macy's sortiment online. Webstedet blev redesignet i 2019 som en direkte reaktion på kundefeedback, hvilket resulterede i et rent, enkelt og modeinspireret design. Layoutet trækker på modemedier og forbrugerteknologiprodukter, og det har til formål at adskille Macy's fra konkurrerende detailhandlere. Der blev anvendt moderne responsive webteknologier, så webstedet kan vises på bærbare computere, tablets og smartphones. Brugeroplevelsesforskning styrede redesignet, herunder spørgeundersøgelser, interviews og brugervenlighedstest.

Anerkendelsen

Om A' Design Award i Guld

Macy’s Website E-handelswebsted er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Macy’s Website E-handelswebsted forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Macy’s Website E-handelswebsted skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.

Bag Designet

Pressemappe

Credits, teammedlemmer og tekniske detaljer leveret af designeren.

Unikke Egenskaber: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensioner & Emballage: We developed reponsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Produktionsteknologi: We utilized modern responsive web technologies.
Designudfordring: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Forskning: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Projektvarighed: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Driftsflow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Teammedlemmer: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Billedkreditering: Images courtesy of Macys.