Family Series Baijiu-emballage by Mason Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronze in Emballagedesign Competition Category.
BronzeEmballage· 2021
Family Series Baijiu-emballage
by Mason Wang
Client: Gui Brewery Co., Ltd.
A' Design Award i Bronze Winner in Emballage Category
Verified Award Winner
Verify Award Status for #117380The Design
About Family Series Baijiu-emballage
Family Series er et emballagedesign til maotai-smagende Baijiu, skabt til fire store livsbegivenheder i den traditionelle kinesiske kultur: bryllup, fødsel, fødselsdag og forfremmelse. Hver emballage anvender rødt og guld, farver der forbindes med fejring og fornemhed. Mønstrene omfatter luan og feng for bryllup, kylin for børn, karpe og gylden drage for karrierefremgang samt fyr og hvid trane for langt liv. Flaskens dekorative dele er støbt i zinklegering med relief-effekt og forgyldning. Den todelte hætte beskadiges ved åbning, hvilket hjælper med at forhindre forfalskning.
The Recognition
About the A' Design Award i Bronze
Family Series Baijiu-emballage er vinder af A' Design Award i Bronze, en højt prestigefyldt anerkendelse, der tildeles enestående designs, som udmærker sig ved kreativitet, opfindsomhed og skarpsindighed. Bronzevinderne er rigeligt dygtige og påfaldende kreative artefakter, der bekræfter deres designeres store erfaring, fantasi og snilde. Family Series Baijiu-emballage forventes at være en højt estimeret, beundret og kær genstand, der er bemærkelsesværdigt professionel og innovativ. Dette design, der har vundet A' Design Award i Bronze, indarbejder bedste praksis inden for kunst, videnskab, design og teknologi og er fremragende på grund af sin sans for detaljer. Family Series Baijiu-emballage tilfredsstiller pragtfuldt behov, rører længsler, charmerer følelser og appellerer til nysgerrigheden.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
- Dimensions & Packaging
- Width 105mm x Depth 105mm x Height 260mm
- Tags
- Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
- Production Technology
- 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery. - Design Challenge
- The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
- Research
- When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
- Inspiration
- The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
- Project Duration
- This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
- Operation Flow
- Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
- Team Members
- Wuhan Pufan Advertising Co., Ltd
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