Vilajuiga Lightly Sparkling Water Mineralvandsflaske by Mos is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Emballagedesign Competition Category.
SølvEmballage· 2021
Vilajuiga Lightly Sparkling Water Mineralvandsflaske
by Mos
Client: More On Simplicity
A' Design Award i Sølv Winner in Emballage Category
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- Verified Award Winner
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The Design
About Vilajuiga Lightly Sparkling Water Mineralvandsflaske
Vilajuiga Lightly Sparkling Water er en glasflaske til naturligt kulsyreholdigt mineralvand. Flasken er fremstillet af rent hvidt glas, valgt for dets høje gennemsigtighed. Etikettens blå farve skaber bløde blå nuancer i glasset. Den asymmetriske form og de organiske former henviser til Emporda-regionen, hvor klipperne er eroderet af tramontana-vinden. Afhængigt af synsvinklen viser flaskens geometri flere forskellige former. Den lange hals hjælper vandet med at flyde og gør flasken nem at bære. Flasken måler 65 millimeter i diameter og 220 millimeter i højden.
The Recognition
About the A' Design Award i Sølv
Vilajuiga Lightly Sparkling Water Mineralvandsflaske er vinder af A' Design Award i Sølv, en usædvanligt prestigefyldt anerkendelse, der tildeles designs i topklasse, som er pragtfulde og imponerende. Sølvvinderne er enormt geniale og overordentlig kreative værker, der illustrerer deres designeres fremragende ekspertise, talent og skarpsindighed. Vilajuiga Lightly Sparkling Water Mineralvandsflaske forventes at være et vidunderligt udstillingsværk, der er bemærkelsesværdigt professionelt og dybt innovativt. Dette design, der har vundet A' Design Award i Sølv, er en højst bemærkelsesværdig, beundret opfindelse, som gavner og flytter grænserne for kunst, videnskab, design og teknologi. Vilajuiga Lightly Sparkling Water Mineralvandsflaske er en skabelse, som mange misunder, og som vækker begær, bringer positive følelser og antænder forundring og undren.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Unique, rare, and singular, a naturally carbonated mineral water (no added carbon dioxide). The shape becomes simple, discreet and at the same time innovative. Due to the pureness and the high transparency of the glass and the blue of the label, it slightly makes some blue shades in the bottle. Thanks to its geometry, depending from which perspective you look at the bottle, you perceive several shapes.
- Dimensions & Packaging
- Diameter: 65mm / Height: 220mm
- Tags
- Vilajuiga, Water, Bottle, Beverage, Drinks, Packaging, Product
- Production Technology
- The material is 100% white glass, pure transparency.
Short and limited production.
Bottle produced in Italy and labeled in Catalonia. - Design Challenge
- The hardest part of this project was creating a link between the new brand, Vilajuiga and the owner brand, Grifols. Grifols is a pharmaceutical company that has as their values the quality and safety of their products, also its brand color blue. So we had to create a packaging that reflects this pharmaceutical pureness and quality. So we selected 100% white glass, for its impeccable transparency. Also, in the two bigger bottles, we introduce Grifols blue brand color in the inner part of the label. This had two main ideas, to make Grifols even more part of the brand, and also to make some blue shades in the bottle.
- Research
- Historical research, water quality, type of materials, forms, environment, etc. The objective was to understand the 100 years of the company and the new owner capabilities. The participants where technicians, cooks, elderly town citizens, etc. The result was the new bottle, accepted for all, the consumers, the new owners, the cooks, the society.
- Inspiration
- The design stands out for its asymmetry and the organic shapes that show its "Emporda" origin. The changing geological environment and the territory modelled by the tramuntana wind, with rocks eroded, has inspired the bottle design.
- Project Duration
- The project started in 2018 in Catalonia, Spain and finished in 2020 in Catalonia, Spain.
- Operation Flow
- The long neck of the bottle makes the water flow impeccably and helps the professionals because it's perfect for carrying many bottles at the same time. Also, its heaviness helps them when the bottles are on a tray. In this product the real benefit comes from the product itself. Vilajuiga water was catalogued as a medicinal water. The label and the pure transparent glass want to reflect these characteristics.
- Patents
- Design number: 004677474-0001, Class number 09.01, Owner ID number 884150.
- Team Members
- David Grifols,
David Roselló. - Image Credits
- Design number 004677474-0001
Owner ID number 884150
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