Game Fuel Drikkevareemballage by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Emballagedesign Competition Category.
GuldEmballage· 2021
Game Fuel Drikkevareemballage
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award i Guld Winner in Emballage Category
- 30,333
- Verified Award Winner
- Verify Award Status for #118643
The Design
About Game Fuel Drikkevareemballage
Game Fuel er en emballage til en specialudgave af en energidrik, skabt til mærket Adrenaline Rush i Rusland. Designet hylder gaming- og e-sportskulturen. Det markante A-logo på dåsen blev omdannet til en farverig portal, der inviterer forbrugeren ind i et nyt spilunivers og skaber en følelse af gradvis fordybelse. Designet strækker sig fra emballagen til bredere brandoplevelser. Den erklærede hensigt var at bevæge gaming-fællesskabet væk fra stereotyper og give spillerne energi og selvtillid til stærke præstationer.
The Recognition
About the A' Design Award i Guld
Game Fuel Drikkevareemballage er vinder af A' Design Award i Guld, en uhyre prestigefyldt anerkendelse, der tildeles førsteklasses, vidunderlige og fremragende designs. Guldvinderne er yderst innovative, højt visionære og glamourøst blændende skabelser, der afspejler deres designeres geni, visdom og dygtighed. Game Fuel Drikkevareemballage forventes at være en højt rost, trendsættende og monumental opfindelse, der leverer hidtil uset værdi. Dette design, der har vundet A' Design Award i Guld, er et spektakulært, respekteret projekt, som i høj grad gavner og flytter grænserne for kunst, videnskab, design og teknologi. Game Fuel Drikkevareemballage skaber intense følelser af begær, vækker passion, opmuntrer kreativitet og fascinerer os.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
- Team Members
- PepsiCo Design & Innovation
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